Services Marketing and Management
by Audrey Gilmore
ISBN 13: 9780761941583
Format: Paperback (216 pages) Publisher: Sage Publications Ltd Published: 15 May 2003
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Qualitative Marketing Research
by David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug
ISBN 13: 9780761963660
Format: Illustrated (258 pages) Publisher: Sage Publications Ltd Published: 01 Feb 2001